Jo Malone Launches Tea-Inspired Luxury Fragrance Collection

By Paul Joseph

Perfumery brand Jo Malone has launched a new line of scents inspired by teas of the Orient.

The Rare Tea collection includes six fragrances inspired by teas from China, Japan and India, each featuring handpicked tea leaf buds infused into the fragrance through a method similar to the technique for brewing tea.

Among the collection are Darjeeling Tea, a fragrance that wraps black tea from the foothills of the Himalayas in the “scented embrace of jasmine, freesia and Indian davana”.

Meanwhile Golden Needle Tea features China’s coveted Yunnan tea buds at its core and enhanced by leather, spices, sandalwood, and benzoin resin.

Another standout from the collection is Jade Leaf Tea, which combines Sencha tea, which is grown off the island of Kyushu, andwith sesame seeds, pomelo, and frankincense.

Each fragrance will retail at $346 for a 175-ml. bottle and the collection will be available to purchase from April.

Founded by eponymous British perfumer Jo Malone, the brand was sold to American cosmetics giant Estée Lauder in 1999.

By Paul Joseph