Jus Nova On A New Product For The Chinese Luxury Buyer

By Ben Roberts

The link between Canada and China is strong, and the Jus Nova juice company is tackling a different market with an idea not yet advanced by most luxury companies.

The wild blueberry juice of Nova Scotia is expertly processed and stored to create maximum nutrition and flavour, straight from the wilds of Canada to the shores of China.

This push toward the luxury health and non-alcoholic market is an intelligent move, given the cultural approach to luxury in the Chinese market and the health savvy buyer in Asia.

We spoke to Erin Dunnett, Product Manager of Jus Nova, to find out more about this market and the product at the China Rendez-Vous. For more information, watch the above video.

By Ben Roberts