Karl Lagerfeld to Create Logo for New Sofitel Hotel in Singapore

By Paul Joseph

German fashion designer Karl Lagerfeld has been signed up to design the logo for a new luxury hotel in Singapore owned by the Sofitel group.

Set to open in July, the 134-room Sofitel So Singapore will be located in the southeast Asian city-state’s central business district in a heritage building built in 1927 as a government telecommunications and postal department. The building’s neo-classical facade will be retained whilst a new five-storey wing is also being added.

According to Sofitel, the Lagerfeld-designed emblem will “symbolise the hotel’s new and original style, unique to Sofitel So Singapore, and appear on a range of exclusive objects available for clients during their stay.”

Robert Gaymer-Jones, CEO of Sofitel, said: “I am very proud to announce this inspirational collaboration, which is a perfect illustration of Sofitel Luxury Hotels’ ambitions with regard to excellence and elegance.

“His exceptional creativity and talent will confer on our emblem the ultimate touch of refinement and enhance our concept.”

Largerfeld is currently the chief creative director for fashion houses Chanel and Fendi, as well as working as an artist and photographer.

By Paul Joseph