Kiton line expands in the US
Kiton has introduced a new label stateside for young men wanting to ease the leap from Zegna to the upper realm of menswear.
As stated by Kiton chief executive Antonio de Matteis, the Sartorio label is intended to be 'a stepping stone from Ermenegildo Zegna to Kiton.' It has been designed with the young businessman in mind, someone who is unready to splash out on a ready-made Kiton suit or a custom K-50 model, costing $7,000 and $20,000 respectively.
The Sartorio line is priced around 40 percent less than Kiton, but this is no slouchy suit, according to De Matteis: "When a man wears Sartorio he starts to wear a handmade garment."
A Sartorio suit is primarily tailor made with the exception of the collar and parts of the shoulder. Made in Naples, along with the rest of Kiton's menswear line, Sartorio suits are cut slightly trimmer and constructed from cashmere, wool and fine cotton, unlike Kiton suits which make use of rare blends for their completely handmade pieces.
According to De Matteis, "With Kiton, the style is the man. With Sartorio, the style is the suit."
"With Kiton, the style is the man. With Sartorio, the style is the suit"