Latest W Hotel to Open in Madrid

By Paul Joseph

Starwood-owned hotel chain W is to open a new luxury property in the Spanish capital of Madrid.

Housed in an imposing 19th century building, the hotel will feature 141 guestrooms, including 20 suites and one Extreme Wow Suite (the W brand’s interpretation of the Presidential Suite).

Guests and locals alike will enjoy the hotel’s buzzing rooftop bar and WET outdoor pool deck, while a W Living Room, a signature restaurant and a state-of-the-art gym will also be available.

Additionally, guests will also benefit from W’s ‘Whatever/Whenever’ service philosophy that promises whatever they want, whenever they want it, while W Madrid’s exclusive W Happenings will showcase what’s new and next in design, fashion and music.

“We believe that the W brand is the perfect fit for this historic property and look forward to seeing W Madrid emerge as one of Spain’s most sought after and admired hotels,” said Harry Mohinani, CEO of Merryland Inversiones.

Felicity Black-Roberts, Senior Director, Acquisitions and Development, Starwood Hotels & Resorts, Europe, Africa & Middle East, added: “The W brand continues to be a key driver of growth for Starwood around the globe.

"The signing of W Madrid adds yet another inspiring European city to the brand’s portfolio and highlights our continued strategy to grow this brand within the world’s most exciting travel markets.”

W Hotels now boasts a worldwide portfolio of 46 properties around the globe and is on track to reach 75 hotels by 2020.

By Paul Joseph