Lexus Unveils Lifestyle Concept in Dubai

By Paul Joseph

Lexus, the luxury vehicle division of Japanese automaker Toyota, has opened its first lifestyle concept 'Intersect By Lexus' outside Japan, located in Dubai.

The new luxury space aims to enable visitors to experience the brand’s distinctive characteristics without driving one of its cars.

The two-storey facility has “experience spaces” designed by Masamichi Katayama, founder of the famed Wonderwall interior design firm.

In addition to a garage that houses concept vehicles and art installations, there’s also a library, restaurant and boutique selling items from Crafted By Lexus range if products that showcases the e craftsmanship of Lexus and the artistry of Japanese artisans.

Founded by Eiji Toyoda in 1989 and headquartered in Nagoya, Japan, Lexus has grown to become one of the world’s most renowned luxury car makers.

The Lexus marque is marketed in over 70 countries and territories worldwide and has become Japan's largest-selling make of premium cars.

By Paul Joseph