Read indepth magazine
Li Bing-Bing Steals the Show in Piaget Jewellery
The Cannes Film Festival is more than just a celebration of the silver screen – it is also a chance for major luxury brands to associate themselves with some of the world’s biggest stars in front of a global media.
One such brand to do so at this year’s Festival, which took place late last month, was jewellery maker Piaget. The Swiss company’s stunning gems were seen adorned on China’s leading actress, Li Bing-Bing, who was in town to promote her new film “Snow Flowers and the Secret Fan”.
While in Cannes, she also shot Piaget’s Limelight Elixir Campaign with renowned photographer, Cliff Chen.
The 35-year-old actress was seen donning a pair of Piaget Limelight Cascade Inspiration earrings and a Piaget Limelight cocktail ring as she attended the premiere of the movie “The Artist”. She was later present for the premiere of “The Tree of Life”, wearing the newest Limelight Garden Party Leaf Inspiration earrings and necklace, and a Limelight Party ring.
Ms Bing-Bing also attended the Chinese Film Night, where she was recognised for her contribution to the Chinese film industry.
Piaget has had a long-standing relationship with cinema and the arts. As well as its presence in Cannes, the company is a principle sponsor of the Independent Spirit Awards and the Hong Kong Film Awards.