There has been a recent and significant shift in mindsets towards technology and how reducing human touch and interaction was previously believed to depersonalise an experience, Little Emperors demonstrates how the use of technology in fact increases personalisation.
By investing time and money in improving the MyLE app, Little Emperors has introduced a cutting-edge search bar, allowing members to make unique requests which allow the app to suggest the most relevant and personalised recommendations. From requesting to see a selection of hotels that use a certain type of pool water to requesting a selection of hotels that have a peloton bike in the room – no request is too advanced for Little Emperors!
Rebecca Masri, Founder of Little Emperors comments:
“It is important for us to understand our members and their behaviour, and to use that information responsibly to give them exactly what they want in a practical, tactical way. Little Emperors’ purpose is providing value in luxury; our members can extend preferred rates or enjoy exclusive upgrades but, equally, our technology allows us to create an extremely personal service for our members, helping curate their experience by being incredibly accurate with our recommendations.”
Technology Personalising Experiences
Little Emperors advanced forward-thinking technology and optimised search engine helps members find bespoke hotel trips and experiences perfectly suited to their requirements and personal preferences. The technology allows the company to target its members with bespoke marketing and knows what its members want even before they do! For members who stay in adjoining rooms or perhaps always request a specific type of pillow, Little Emperors will make relevant suggestions that incorporate a member’s usual requests.
Optimised Search Engine
Bookings have never been so easy; Little Emperors optimised search engine allows members to input unique requests and be offered a number of suggestions of hotels in the desired location that offer this service. In being able to accommodate specific requests, Little Emperors has made booking the perfect holiday that much easier and that much more personal.
An App That Understands Its Users
If members choose to share certain information, Little Emperors can make recommendations based on the preferences of a member’s entire family. Whether a member travels with a nanny, requires disability access or has a child training to be a professional tennis player, by knowing this information Little Emperors makes smart suggestions, saving time and easing the process of making a booking.
Using Technology To Reduce Touchpoints
Following Covid-19 technology is now being recognised in the travel industry as a relevant and necessary change, with hoteliers now having to rethink their services. As a result, many hotels have started investing in creating apps for the hotels. Technology has also been used to introduce keyless entry, check-in/check-out via the hotel app, in-room dining menus on the app and so much more. Four Seasons is leading the way with technology initiatives enabling guests to have as much or as little personal contact as desired.
Little Emperors has invested time and money enhancing its business and it’s no doubt that the travel industry is swiftly realising the importance of technology in travel and how significantly a service can be personalised, stepping away from human interaction.