L’Occitane & Pierre Hermé Open Interactive Shared Store in Paris

By Paul Joseph

Two renowned French names, beauty brand L’Occitane and pastry chef Pierre Hermé, have teamed up to create a shared store in Paris that brings together the very best of their disparate – but decadent – worlds.

The store will be situated on Champs Élysées, one of Paris’ most vibrant areas for luxury shopping andalso one of the world’s most famous boulevards. It will offer a three-part experience beginning with a dessert bar where you can sample sweet treats and watch live pâtisserie demonstrations.

The second part will comprise a coffee station which allows guests to discover the art of coffee according to pastry maestro Pierre Hermé, while the third element of the gastronomic experience will be a restaurant that serves savoury items designed to refresh the palate between desserts.

L’Occitane, meanwhile, will be represented by an interactive, in-store perfumery and scent installation intended to lend an aromatic twist to the dining experience.

Designed by Laura Gonzalez, the interactive space uses a vivid colours such as green, pink blush and orange cream, drawing on a palette inspired by the works of legendary French artist Cezanne.

Meanwhile outside the store, guests can enjoy a pristine garden dotted with aromatic verbena, cherry blossom and almond trees.

Heir to four generations of Alsatian bakery and pastry-making tradition, Pierre Hermé began his career at the age of 14 as an apprentice to Gaston Lenôtre. 

By Paul Joseph