London Fashion Week takes place twice a year in February and September, showcasing over 250 designers to a global audience of influential media and retailers. It is estimated that orders of over £100m are placed during LFW each season.
The September 2020 event will include both digital activations on londonfashionweek.co.uk and physical, under government social distancing guidelines. A provisional schedule will be announced later in the summer.
The British Fashion Council has shared COVID-19 secure plans for London Fashion Week this September, confirming that some physical shows will be taking place. The organisation explained that both physical and digital shows would be utilised respectively, which would be unveiled in full to the public later this season.
This September both mens and womenswear designers will be invited to participate in a gender-neutral showcase. Traditional physical shows will be added to the schedule, but will of course have to follow government advice on social-distancing guidelines.
The digital LFW platform will continue to innovate in hosting exclusive multimedia content for a hollistically tech-forward experience of the designers collections, and will be available to both a consumer and business-to-business audience, enabling a true hybrid experience of fashion, technology and consumer participation like never before.
Consumers and leading designers look forward to seeing how this new platform of innovation will evolve the fashion landscape, reshape how we consume fashion and reinspire the diverse way in which they present new collections. In turn, the new remodelling of LFW proves an industry committed to readapt, even at the most testing times in society, while signifying the prevelant role of culture, fashion and art now more than ever.