London Hosts Exclusive Concourse D’Elegance

By P. Joseph

Some of the world’s most elite luxury and lifestyle brands converged on London last week for the 2011 Concours D’Elegance.

Boasting a rich 20 year heritage, the 3-day event took place in the grounds of the prestigious Hurlingham Club near the banks of the River Thames in Fulham, west London.

Amongst the exhibitors were brands from the worlds of jewellery, watches, real estate, private banking, publishing, holiday resorts, aviation and luxury yachts.

Meanwhile guests were able to board private jets, helicopters and classic and supercars that were dotted across the elegant lawns of the ultra-exclusive private members club.

Amongst the highlights of the event were an unveiling of the Le Mans GT40, a timed bridge-to-bridge lap by a new Linley Swan GP Powerboat, and a vintage car rally featuring over £100 million worth of classic cars.

As well as perusing luxury brands, visitors could also enjoy fine dining with a Gourmet lobster barbeque lunch, whilst champagne makers Veuve Clicquot were on hand with bubbly refreshments.

Proceedings culminated on Friday with a Concours D’Elegance Presentation, dinner and then a party sponsored by Movida nightclub and featuring DJ Seb Fontaine.

By P. Joseph