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London Launch Held for Ferrari 488 GTB

By Paul Joseph

Italian luxury carmakers Ferrari unveiled their new mid-engine V8 supercar the 488 GTB at a high-profile event in London recently.

Taking place at the Old Sorting Office in Holborn, Central London, the event saw guests seated in a track style grandstand where they were treated to a performance that included 3D laser mapping and exclusive video footage of the eagerly awaited new model.

Coming a full four decades on from the unveiling of the marquee’s first ever mid-rear-engine V8 model, the Ferrari 488 GTB is billed as delivering track-level performance that can also be enjoyed in everyday use.

The car features a new 3902 cc V8 turbo engine which yields 670 cv at 8,000 rpm along with 760 Nm of maximum torque in seventh gear and a response time to the accelerator of just 0.8 seconds at 2,000 rpm, allowing the Ferrari 488 GTB to accelerate from 0-200 km/h in 8.3 seconds.

Speaking at the launch, Francesco Balli, Regional Manager at Ferrari North Europe, said: “It has been a fantastic opportunity to share this evening with so many passionate Ferrari clients at one of London’s coolest venues, with the new 488 GTB which promises to deliver new levels of excitement and driving involvement.”

The Ferrari 488 GTB had its official global launch at the Geneva Motor Show in March.

By Paul Joseph