Read indepth magazine
Lotus Evija Hypercar Debuts in Dubai
The Lotus Evija electric hypercar, one of the year’s most eagerly awaited car launches, has made its debut in the Middle East as part of a series of exclusive media and VIP events.
Billed as the world’s most powerful series production road car, with a target output of 2000 PS, the covers came off the all-electric two-seater at an unveiling at the Lotus Dubai retail outlet, where it was showcased in front of a select group of invited guests.
Speaking at the event, Phil Popham, CEO of Lotus Cars, said: “It’s fantastic to be back in the UAE, and even better to be here as the Evija hypercar makes its regional debut.
“The Middle East is well-known for its passion for performance models, and this is an important market as we grow the Lotus brand significantly with new products.
“We believe the Evija will really appeal to Gulf state customers, and we’re developing the car with them – and particularly the local climate – in mind. Real-world testing of prototype vehicles is now underway to ensure optimum performance in every market.”
Opened a year ago, the 5,000 square foot state-of-the-art Lotus Dubai is located on the Emirate’s Sheikh Zayed Road and displays up to 10 models from the Lotus performance car range.
The Evija is remaining in the region for several days, during which it will also appear at Lotus Abu Dhabi – in Sheikha Salama Building, Zayed The First Street, Al Khalidiyah – then complete a programme of private viewings.
The Evija’s arrival in the Gulf states is the latest leg of a world tour which began after the car was unveiled in London on 16 July. It has already included Monterey Car Week in the USA, and Japan Lotus Day.
Production of The Evija is limited to a maximum of 130 cars.