FIFA commissioned French luxury fashion house Louis Vuitton to design a custom case in which to present the trophy, and the results were as lavish as you might expect.
The trophy case resembles a modern take on the brand’s beloved trunks, featuring laser-engraved monogram titanium, cowhide corners, and a lock and clasps made of ruthenium. The chemical symbol for ruthenium is Ru, a clever reference to the tournament’s host country, Russia.
Additionally, Louis Vuitton and Adidas have together created the FIFA World Cup Official Match Ball Collection Trunk, which is to be auctioned at a Naked Heart Foundation gala charity.
This is a more traditional Louis Vuitton trunk featuring their familiar monogram canvas. It will contain 14 footballs — 13 of which are specially-made re-editions of official Adidas World Cup match balls.
The 14th is a Louis Vuitton natural cowhide leather football, which can also be purchased separately. The trophy trunk, of course, will be for the eventual World Cup winners.
Last week Louis Vuitton announced they had teamed up with high-end audio experts Devialet to create a luxurious DJ trunk designed to store all the essential tools a DJ needs for a performance.