Louis Vuitton Opens First Maison in China

By Paul Joseph

Iconic French fashion house Louis Vuitton has opened its first Maison in China in the city of Shanghai to mark the brand's 20th anniversary operating in the Asian country.

Located within the Plaza 66 shopping complex, the flour-level store displays a vast range of Louis Vuitton products, including leather goods, ready-to-wear items for women and men, luggage, watches, jewellery and footwear.

The lavish space, which was designed by architect Peter Marino, also includes specially commissioned artworks by Chinese and international contemporary artists, plus a five-metre high pagoda sculpture.

Louis Vuitton’s Maison flagships are significantly larger than their regular stores and, in addition to products, offer a range of VIP services.

The Shanghai opening represents the Louis Vuitton’s 16th Maison worldwide, with stores already in place in cities including Milan, Taipei, London, Singapore, Rome and Paris.

Founded in 1854 Louis Vuitton has grown to become one of the world’s most prestigious and distinctive luxury fashion brands.

By Paul Joseph