The World Cup will take place in thirty-six days featuring thirty-two passionate and dedicated teams from around the globe fighting for the iconic 18-carat gold trophy.
Master designers Louis Vuitton have signed on to create the unique, one off cargo trunk for the trophy, which is currently transported in a battered aluminium case.
Louis Vuitton will put forward one craftsman to hand-make the new trophy case at their Asnières workshop just outside of Paris. The special case, according to FIFA representatives, will be brought into the stadium by a Louis Vuitton ambassador and presented to a combined TV audience of around one billion viewers.
A current advertising campaign from the master designers and craftsmen feature three football legends, showcasing Zidane, Pele and Maradona playing table football in front of Louis Vuitton merchandise.