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Louis Vuitton Unveil Coeur Battant Perfume

By Paul Joseph

Louis Vuitton have now been in the luxury fragrance game for long enough to be associated as much with perfume as apparel.

Now the iconic French brand is set to unveil their latest fragrance for women – a floral concoction called Coeur Battant.

Conceived and composed in perfumer Jacques Cavallier Belletrud’s creative atelier in Grasse, a commune in the Alpes-Maritimes department on the French Riviera, the fragrance has been inspired by the “freshness of the flower fields and the enduring smell of summer”, according to its creators.

It boasts notes of crisp pear and rich jasmine and is said to be an “ode to the sparkling freshness and sensuality of the modern-day woman”.

The scent also has undertones of ambrette seed, moss and patchouli that together give it a woody and rounded character.

Coeur Battant joins the marquee’s existing collection of nine perfumes: Rose des Vents, Turbulences, Dans La Peau, Attrapes-Rêves, Apogée, Contre Moi, Matière Noire, Mille Feux and Le Jour Se Lève.

The fragrance will be presented in a sophisticated glass bottle engraved with the LV logo and its name written on the back in black.

The Cœur Battant will available in 100 and 200 ml Eau de Parfum bottles, or in a travel set with four x 7.5 ml bottles, from early September at select Louis Vuitton stores worldwide.

By Paul Joseph