Louis XIII Pop-Up Boutique Comes to London

By Paul Joseph

Louis XIII, the iconic cognac, has created a pop-up space in London open to the public to celebrate the brand’s new one-off-a-kind collection, L’Odyssée d’Un Roi.

A collaboration between Louis XIII, Hermes, St Louis andPuiforcat, the pop-up experience invites visitors to be immersed in the brand, learn about cognac and the expression of time through their experience.

Taking place at the prestigious Burlington Arcade, everyone is welcome as the innovative pop-up before it heads to Sotheby’s to be sold at auction on 17th November with all proceeds going to Martin Scorsese’s The Film Foundation.

It’s American brother reached US$134,750 and its Asian counterpart having a starting bid of HK$800,000 so all eyes are set on the EU auction to see what the masterpiece will reach in London.

Inspired by the first shipments of LOUIS XIII in the late 1870s, L’Odyssée d’Un Roi features an entirely hand-stitched leather trunk, three white gold pipettes and LOUIS XIII’s exceptional Cognac blend in a mouth-blown, hand-engraved crystal magnum decanter and glasses.

LOUIS XIII cognac was created in 1874.

By Paul Joseph