Luxury Brands to Open New Paris Stores

By Paul Joseph

Some of the world’s best known luxury brands are expanding their presence in Paris with new stores located in the French capital’s most prestigious shopping district.

Iconic brand names including Valentino, Hermès and Boucheron are all adding new bricks-and -mortar boutiques to Paris’ renowned retail landscape around Rue St Honore and Faubourg St Honore, situated in the 1st arrondissement of the city.

Part of the motivation behind the new openings is thought to be the growing number of wealthy Asian shoppers both living in and visiting the French capital, with brands hoping to seize upon this fresh wave of potential customers.

Italian fashion house Valentino are one of the most prominent names to be building on their Parisian profile, with a new flagship set to open on Faubourg Saint Honore Place Beauvau this summer. Valentino’s first store on Avenue Montaigne re-opened last month following extensive refurbishments.

Paris bootmaker Berluti, French jewellery makers Boucheron and Italian fashion brand Moschino are also opening mono-brand boutiques in the coming months, all located on Faubourg St Honore, whilst Berluti will open a second new boutique in the city later this year in the district of Saint Germain.

Other notable brands getting in on the act include Swiss watches and jewellery retailer Bucherer and French fashion house Hermes International, who are opening one of their Shang Xia stores on Paris’s rue de Sèvres. Shang Xia is a luxury brand by Chinese contemporary artist financed by Hermes International and featuring ready to wear clothes, accessories, furniture and tablewear.

By Paul Joseph