Iconic French fashion house Chanel were given planning consent this week for a three-storey “Maison” on London’s prestigious New Bond Street, enabling the brand to display its entire collection under one roof.
Expected to follow suit is British brand Burberry, which recently doubled the size of its Brompton Road store and is set to open its biggest store yet in Regent Street.
British brand Belstaff, owned by Swiss group Labelux, has also signed up to open a Bond Street "maison". It will include a shop, museum, offices and showroom and will be named Belstaff House.
The inspiration for the new stores has been Paris's Avenue Montaigne where many of the world’s biggest luxury brands have houses. Maisons typically comprise a shop, a showroom and an office over several floors.
Many luxury brands are hoping to capitalise on London’s hosting of the Olympic Games this summer, as well as the Queen's Diamond Jubilee, both of which have drawn the spotlight on the UK capital.