Luxury British Sports Car Brand to Launch in 2014

By Paul Joseph

An all-new, British luxury automotive brand is to be launched this Spring, promising to “refresh the classic British sports car, for the 21st Century”.

David Brown, a British businessman and car enthusiast, has created the brand in his own name – David Brown Automotive – to deliver his vision for a new take on the British sports car.

An experienced design team led by Alan Mobberley, Chief Designer at Land Rover for 19 years, alongside automotive engineering experts Envisage Group have developed the brand’s debut car, billed as combining a classically-inspired exterior design, with the latest in performance, dynamics, technology, comfort and refinement.

Brown commissioned a completely original exterior and interior design, sourced bespoke British suppliers for interior trim and materials, and thoroughly engineered the car for low-volume production.

He said: “I wanted all the impact and style of a classic sports car, but with modern capabilities and conveniences. This is what I want in a car, but it’s not something anyone really offers. So, I’ve created it myself.”

The result – codenamed “Project Judi” – will be revealed this comingApril and will be made available for sale in strictly limited numbers.

More details on the new car, including its name, will be announced closer to launch date.

By Paul Joseph