LVMH to Open New Boutique Ski Hotel in France

By Paul Joseph

The hotel arm of luxury goods conglomerate LVMH is to open its second luxury residence in the French ski resort of Courchevel.

Designed by French architect Jean-Michel Wilmotte, the 25-room hotel is a sister property to White 1921 Saint-Tropez, an eight-room hotel that opened in Courchevel in 2012.

Located in the centre of the town and close to the main ski lifts, the hotel’s guests will offered a dedicated Ski Service that takes care of boots, boards and skis, as well as general tips on skiing conditions.

Accommodation options include two large family rooms, while several rooms feature balconies or terraces with village and mountain views.

Guests can enjoy breakfast either in the hotel’s Grand Salon around a farmer’s market table, or in their room, while other notable features include a sauna, hammam and gym, as well as a Petit Salon featuring a library and afternoon tea service.

LVMH owns and operates another hotel brand, Cheval Blanc, which has properties in Courchevel, the Maldives and St Barth. A third Cheval Blanc hotel is planned for Paris.

By Paul Joseph