Maserati Open Luxury Lifestyle Store in Milan

By Paul Joseph

Italian luxury car brand Maserati has opened a new luxury lifestyle store in Milan featuring a range of Maserati accessories as well as a Lounge Bar.

Located on Milan’s Piazza Fedele in the heart of the city, the ‘Casa Maserati’ store also features products from its corporate partners, including Ermenegildo Zegna, Bulgari, La Martina and Dr. Vranjes.

A number of Maserati models will alternate as static exhibits in the store’s forecourt while the brand will also offer test drives alongside a professional instructor from former Formula 1 driver Andrea de Adamich’s Master Maserati Driving School.

Furthermore, a number of additional Italian brands, including Poltrona Frau, Venini, Frigerio, Unopiù, Caffitaly and Montante, will also have presence in the store.

Maserati are the second high-end car manufacturer to open an innovative retail pace in Milan, following German brand Mercedes whose own store in the city opened in May.

Owned by the Fiat Group, Maserati is one of the world’s most famous luxury car makers.

By Paul Joseph