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Maybach Car Brand Reaches End Of The Road
The ultra-luxury Maybach car brand is to be discontinued and replaced by top-of-the-line Mercedes-Benz models, according to reports.
Parent company Daimler have decided to cease production within two years due to weak sales, with the introduction of the new generation S model in its main Mercedes-Benz range expected to be the cue for Maybach’s curtain call.
One of the world’s most prestigious luxury names, Maybach cars are famously costly, with prices starting at €300,000.
Maybach’s history dates back to 1909, when Wilhelm Maybach and his son, Karl, founded the Maybach Motorenbau GmBH in Stuggart, Germany, creating special edition petrol engines for rail cars.
The company later progressed to luxury cars, and, in 1997, was re-established under the joint ownership with Daimler AG, the owners of the Mercedes Benz.
Maybach’s removal from the luxury car sector is expected to provide a boost for rival car makers including Bentley and Rolls-Royce, who typically target a similar customer demographic.