Under the new alliance, the German manufacturer will initiate a series of sculpture installations at the Louvre featuring work by renowned contemporary artists.
The art work will be staged beneath the museum’s famous glass pyramid – the first time the area has been used as an exhibition space since it was built in 1989.
“We are absolutely delighted to have the opportunity to work together with this world-famous art institution, as the Maybach brand and the Louvre share a keen sense of excellence, uniqueness and tradition”, said Patrick Marinoff, global brand manager at Maybach.
“Above all, the uniqueness of our identities have provided fruitful ground for our collaboration and led us to the particular idea of presenting artworks in a space that has never before been used for that purpose.”
Maybach has been an enthusiastic promoter of international art for a number of years. In 2009 the car company collaborated with world-famous photographer David LaChapelle to create prints depicting iconic Maybach vehicles including the Maybach Zeppelin DS 8 of 1931.
Late last year Maybach signed a two-year deal with artist and filmmaker Julian Schnabel. The company also provides backing for the Fondation Beyeler in Basel, Switzerland.