McLaren Launches Debut Eyewear Collection
McLaren Automotive, creators of some of the world’s most sought-after supercars, is vying to capitalise on its reputation for style and panache by launching its first ever eyewear collection.
Designers from the British car brand worked with the French optical specialist L’Amy Group to create the McLaren Vision Collection, which comprises Core, Premium and Bespoke ranges.
Available as sunglasses or with prescription lenses, the different styles in each range are billed as being characterised by innovative design and advanced materials, reflecting the technical elegance of McLaren cars.
Designed for both men and women, the eyewear is available in a range of finishes and colours, including traditional McLaren hues such as orange. Contemporary and distinctive frames include a unique “floating” design, whereby the lens is hung within the frame at two contact points only, maximising vision and comfort.
“Designers from McLaren Automotive and the L’Amy Group combined their expertise to create unique products that set new standards for elite eyewear,” says Mike Flewitt, CEO of McLaren Automotive.
“Using industry-first technologies such as 3D-printed titanium frames and Leica sun lenses, the McLaren Vision Collection epitomises the design innovation and pioneering technical excellence that is at the core of the McLaren brand’s DNA.”
The McLaren Vision Collection eyewear will be available at selected specialist opticians and a range of department stores and e-commerce outlets from July onwards and will also be displayed for the first time at the Goodwood Festival of Speed in few weeks’ time.
Frame prices start at £254.00, rising to prices from £1,578 for the Bespoke range.