After gaining the lucrative support of David and Victoria Beckham – who appeared in advertising for Emporio Armani underwear last year – the Italian fashion house have now procured Hollywood starlet Megan Fox for their latest promotional campaign.
The 24-year-old actress features in Armani’s new spring/summer 2011 campaign shots modelling lace underwear from the new Emporio Armani Underwear collection. She is also featured wearing Armani Jeans.
For the man at the top, the addition of Fox to the Armani portfolio was an obvious fit.
“Megan is young and sexy and has a lot of spirit,” Giorgio Armani said.
“Emporio Armani Underwear and Armani Jeans are all about a youthful attitude making her the perfect choice for the collections.”
American-born Fox has already had some experience working with Armani, having been the face of the Giorgio Armani Cosmetics line.
She has also shown a keen interest in luxury apparel – particularly during her worldwide promotional tour for the movie Transformers: Revenge Of The Fallen, when she displayed a particular liking for the dresses of Kaufman Franco, often turning out on the red carpet in items by the New York-based designers.
Fox is jointed in the campaign by world number one tennis player Rafael Nadal. The advertisments will hit the press in February.