Mercedes Benz Creates Classic Travel Program
German luxury carmakers Mercedes-Benz have created an innovative ‘Classic Car Travel’ program that gives car lovers the chance to drive the brand’s iconic ‘Pagoda’ SL drop-top roadster around the Mediterranean coast.
The same program was initially run by Nostalgic GmbH, who arranged classic car adventures, and offered convertible Beetles and classic Alfa Romeos.
The program commences with the customer being picked from the airport, then being briefed about the route in detail and also the facility to avail lodging in select hotels.
A total of ten different variants of the car will drive a single route with a rotational model that will give customers the opportunity to experience various engines.
Each tour is priced at $2,260 and includes a tour guide to handle unforeseen circumstances.
From 1963 to 1971, Mercedes-Benz sold some 50,000 SL Pagodas.
Founded by Karl Benz and Gottlieb Daimler in 1926, Mercedes-Benz is part of the "German Big 3" luxury automakers, along with Audi and BMW, which are the best-selling luxury automakers in the world.