Mercedes-Benz Partners on Design of Endurance Road Bike

By Paul Joseph

German luxury carmaker Mercedes-Benz has designed a state-of-the-art endurance bike as part of a collaboration with Canadian high-end bike manufacturer, Argon 18.

Inspired by the color scheme of Mercedes-Benz automobiles, the bike features a silver-coloured frame and silver-black gradient on the saddle and struts, while the fork has a special shape optimised for vibration absorption and control.

It is available in two component options – the Ultegra Di2 featuring electronic shifting with FSA Trimax 40 Carbon wheels and the Ultegra group with Trimax 30 wheels.

The former boasts an integrated rechargeable battery with charge-level indicator, while both versions are equipped with high tech hydraulic brakes and come in 6 sizes from XXS to XL.

“The bike blends perfectly with our design philosophy of Sensual Purity,” said Martin Bremer, Senior Manager of Design Creation Brand Experience at Mercedes-Benz.

“This expresses itself in the bipolarity of emotion and intelligence. The intricately designed carbon frame in conjunction with the typical Mercedes-Benz color scheme, provides dynamics even while standing still, thus ensuring an emotional connection.

“Perfectly integrated technical components and fascinating functions represent the high competence of our new partner.”

Back in 2015, Mercedes-AMG collaborated with German bicycle manufacturer Rotwild to produce the Rotwild GT S mountain bike. 

The Mercedes-Benz Style Endurance Bike will be available from Autumn of this year, though pricing has not yet been announced.

By Paul Joseph