Monaco Watch Brand Targets New Generation

By P. Joseph

Based in the principality of Monaco, Ateliers deMonaco is a new bespoke luxury watch-maker making waves as part of a fresh generation of innovative watch manufacturers.

Founded in 2009, the company makes unique, highly limited pieces on request, with all of its timepieces developed in-house and mostly based on a Tourbillon mechanism.

Ateliers deMonaco claims that it is one of only a few independent watch-makers that still designs and manufactures in-house.

Prices can exceed €200,000 for some of the brand’s most extravagant creations, which are targeted at fans of the so-called Nouvelle Horlogerie movement, which encourages innovative, avant-garde watch-making. 

Each timepiece is inspired by the people, scenery and creative heritage of Monaco. The company’s first watch – the Carré d’Or Grand Tourbillion XP-1 – drew on the large round fountains within the gardens of the famous Monaco Casino for its design elements.

Ateliers deMonaco was founded by Pim Koeslag, Robert van Pappelendam and Peter Stas. In September 2009 the brand opened its first retail shop in Monte Carlo.

By P. Joseph