But the Monaco Yacht Show is also a chance for the luxury industry as a whole to synthesise their ambitions with the yachting world, enhancing their role of delivering the essential yacht ‘accessories’ such as cars, jets, watches, clothes, gadgets and toys to affluent boat owners.
This year a host of luxury purveyors will have a strong presence at the event, as both exhibitors and sponsors, all hoping to grab the attentions of a captive audience that will be descending on Monaco in their droves.
Amongst the brands taking part are car makers BMW and watch company Ulysee Nardin, both of whom will be present as official sponsors. In addition there will be an array of luxury exhibitors, including crystal makers Baccarat, aviation company Bombadier Aerospace, and clock makers Erwin Sattler.
And It is no surprise why so many brands choose Monaco to showcase their wares.
Dubbed “millionaire’s playground”, Monaco is one of the world’s luxury heartlands, a place where the average cost for residential real-estate is about €45,880 euros per square metre. As well as its wealthy residents, it draws pleasure-seeking visitors who come to enjoy its luxury marina, stylish casinos, and annual Formula 1 Grand Prix.
Quite simply, for luxury brands, this is the place where you want to be seen – and there’s no better time than the Monaco Yacht Show. While most trade fairs can be anodyne affairs full of grey suits networking and talking “shop”, Monaco turns itself into a veritable carnival of luxury, with glamorous parties, an array of celebrities, and of course the visual spectacle of some of the world’s best superyachts strutting their stuff on Monaco’s aquatic catwalk.
The Monaco Yacht Show takes place from 18th – 21st September.