Monaco Yacht Show Introduces New Supercar Presence
Every year, the Monaco Yacht Show attracts over 120 superyachts to the waters of the iconic Principality. However, this concentration of luxury inevitably attracts a number of counterparts to the yachting lifestyle. Supercars line the streets of Monaco, parading their high-tech splendor against the scenic backdrop of Monte Carlo.
For 2016, the Monaco Yacht Show has introduced a brand new exhibition space dedicated solely to supercars. Titled the Car Deck , the space will display a wide number of cars that will be available for test-drives – and purchasing – during the prestigious 4-day show.
The exhibition will be located at the Quai Rainier III in Port Hercules, nestled next to some of the largest yachts at the show. While the supercars will be major attraction for the large numbers of automotive enthusiasts who visit the show each year, they will also be accompanied by a large indoor bar offering respite, refreshments and relaxation.
In a statement, Monaco Yacht Show organisers said: “The launching of the Monaco Yacht Show's new exhibition area for prestige automobiles is an integral part of the development strategy implemented three years ago to further enhance the show's ultra-high-level offering and thereby attract a new wealthy audience, both regional and international, to the quays of Port Hercules.”
The exhibition space is not the first time that the superyacht industry has made efforts to align itself with the luxury car sector. In the Sardinian resort town of Porto Cervo this summer, there is a Rolls-Royce Summer Studio that tries to achieve the very same.
Furthermore, for the past two years, London has hosted the Yacht, Jet & Prestige Car Show, which draws together some of the world’s biggest yachting and car brands all in the same room.
The 2016 edition of the Monaco Yacht Show takes place from September 28 – October 1.