Montblanc Unveils Bohème Collection in Shanghai

By Paul Joseph

German luxury goods brand Montblanc celebrated the global launch of its new Bohème Collection of timepieces in Shanghai last month.

The lavish event took place at the city’s Children’s Art Theatre and was attended by an array of VIPs from the world of fashion and entertainment, including award-winning actress and Montblanc Brand Ambassador Gwai Lun Mei.

Attendees joined Montblanc CEO Jérôme Lambert for a spectacular show featuring the new collection of Bohème women’s timepieces.

During the Lady Bohème Parade, models represented the different facets of the Bohème lady, introducing the pieces from the collection, each one embodying “ultra-femininity, distinction and sophistication”.

Montblanc was founded by Claus-Johannes Voss, Alfred Nehemias and August Eberstein in 1908.

By Paul Joseph