Read indepth magazine
Movado Announces Launch of Esperanza Collection
Movado announces the global launch of the Esperanza® collection, which will take place this fall. The updated collection will showcase a modern and sensual identity, featuring the iconic Esperanza bracelet using negative space in the distinctive bracelet design – a major trend in today’s fashion and accessories.
The brand introduced Esperanza in the US over 30 years ago, which successfully became a breakthrough design that quickly surged in popularity, becoming the brand signature and best-seller.
Defined by its architecturally inspired bracelet which included long, open, vertical links, this striking style was sleekly integrated with a round, softly curved case that complemented the simple purity of the Museum dial. Uniting the legendary single dot watch dial with the sophisticated design of the collection’s signature open-link bracelet, Esperanza embodies and honours Movado’s long, rich heritage of leadership in watch design and engineering.
The new Esperanza collection for men and women includes solid stainless steel and two-toned and yellow gold PVD-finished models. Its 2016 spring interpretation refreshes the original bracelet design with modern refinements including a new hinged case attachment that provides ‘free-falling’, wrist-confirming comfort, and a push-button deployment clasp for seamless elegance and ultimate convenience. all with iconic black Museum dials.
A brand long identified with Modernism and closely associated with the performing arts, Movado has achieved a proud 135-year history of design excellence and innovation, being a major supporter of New York City Ballet, and the John F. Kennedy Centre for the Performing Arts.
“We are very excited to re-introduce the landmark Esperanza collection to all global markets this fall,” stated Efraim Grinberg, Chairman & CEO, Movado Group.
“Esperanza reflects Movado’s passionate commitment to timeless artistry in watch design. These updated models reflect a new modern aesthetic that subtly transforms the distinctive link bracelet.”