Mr Porter Collaborates on Limited Edition BMW i3

By Paul Joseph

Men’s online fashion brand Mr has teamed up with German luxury carmakers BMW to create a limited edition version of the electric BMW i3.

Limited to just 10 units, the car was designed to mark Mr Porter’s fifth anniversary and features an exterior made in an exclusive tuxedo blue hue.

Hand painted by master craftsmen, it also boasts artisanal touches including a white accent running the length of the chassis to evoke a pinstripe suit.

“At Mr Porter we give our customers the global best in men’s style across many categories, so this collaboration with BMW, the best in class in the automotive industry, felt like a bold but natural step. We relish the opportunity to be first to market for projects such as this,” said Toby Bateman, Managing Director at Mr Porter.

“The BMW i3 represents the effortless merging of sustainability and cutting-edge style. Our dedication to technological innovation, superior quality and first class design concepts that go beyond the ordinary, meant this collaboration with Mr Porter captured our imagination instantly,” added Stefan Ponikva, Head of BMW i Brand Management.

The special edition BMW i3 will be available from Mr Porter’s website from February 18. Customers will also receive a Mr Porter Essentials Travel Kit with the car, featuring items exclusive to the e-tailer.

By Paul Joseph