Mulberry Relocation in Paris Becomes Flagship Store

By Paul Joseph

The Mulberry store in Paris has reopened in a new, prestigious location, making it the British fashion brand’s Parisian flagship.

In moving to the ultra-luxury shopping street Rue Saint-Honoré, the store has become one of the brand’s prize retail outlets, along with Mulberry stores in the likes of New Bond Street in London, Madison Avenue in New York and Harbour City in Hong Kong.

Covering 3,200 square feet, the new store boasts touches of wood and leather, with a colour palette featuring warm earthy tones inspired by the English countryside. Visual designer Genevieve Bennett has also used leather on some of the store’s interior walls.

Customers can also make use of the store’s personalisation service, with numbers, letters or even stamps of iconic London symbols, such as a double decker bus or Big Ben, or Parisian ones, like the Arc de Triomphe or the Eiffel Tower, engraved onto their purchases.

Founded in 1971 by Roger Saul and his mother Joan, Mulberry now has 122 global stores spread across three continents.

By Paul Joseph