Among them were Bell Helicopter, who used the show to launch their latest model, the new Bell 525. We sat down with Patrick Moulay, Executive Vice President for Global Sales and Marketing at Bell Helicopter, to find out more.
“It’s a unique event, this is something we’ve been working on for a very long time. It’s a big investment for a very long time and we decided we’d pick Monaco and the Monaco Yacht Show to launch this very spectacular aircraft and launching ceremony was yesterfady tiongith with our partner Lamborghini and it turned out to be a fantastic event,” he said.
“We were wondering when we looked at the launch of the aircraft, where is the right location – is it London, is it Dubai? But at the end of the day we said Monaco is the right place, this is where we need to be, this is where our clients like to come and have a good time, so there was no doubt that it was the right place.”
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