New Emirates First Class Suite Inspired by Mercedes S-Class

By Paul Joseph

Among the array of luxurious products on display at the 2017 edition of the Dubai Air Show is a lavish new first class private suite to be fitted on Emirates’ fleet of Boeing 777s.

Created by Boeing in collaboration with aviation technology experts Rockwell Collins, the suites are billed as taking inflight luxury and privacy to a whole new level.

Featuring up to 40 square feet of personal space and innovative sliding doors, the design of the suites took inspiration from Mercedes Benz and its range-topping S-Class flagship sedan.

“This is the first time an Emirates product has been so influenced by another luxury brand, but it is a natural fit as both Emirates and Mercedes-Benz have the same unwavering commitment to fine detail, uncompromising quality, and a drive to push the boundaries, said Emirates’ president, Sir Tim Clark.

Several design details in the private suite including the soft leather seating, high-tech control panels, and mood lighting mirror the design language of the S-Clas.. The seat reclines into a fully flat bed and can be placed in a “zero-gravity” position inspired by NASA technology, giving a feeling of relaxation and weightlessness.

Although the private suits are set in 1-1-1 configuration, to ensure all first class passengers have a view of the outside Emirates has introduced the industry’s first virtual windows for suites located in the middle aisle.

Additionally, Emirates and Mercedes-Benz are also extending their partnership to provide a fleet of its S-Class cars as part of the airline’s complimentary chauffeur service in the United Arab Emirates for first class passengers.

It is not the first time an airline company has teamed up with a luxury automaker to enhance the flying experience for its most exclusive passengers. A few years ago,  Singapore Airlines partnered with BMW to redesign its first classs cabin. 

By Paul Joseph