The car features in an exhibition dedicated to Ferrari’s ‘Special Series’ cars, which chronicles the story of all of the limited edition special series models built by Ferrari over the years.
Limited to just 499 models, the LaFerrari received a fanfare reception when it debuted at last week’s Geneva show. Powered by a 950bhp petrol-electric hybrid drivetrain, the car can accelerate from 0-62mph in less than 3 seconds and reach a top speed of more than 217mph.
The battery compartment is integrated into the chassis to improve stiffness, while the electric drive itself consists of two motors, one with 161bhp to power the rear wheels and another for the ancillaries. This is all attached to a 6,262cc V12 engine with a 9,250rpm rev limit, driving through a seven-speed paddle-shift gearbox.
Speaking about the new car, Luca di Montezemolo, Ferrari's president, said: “We chose to call this model LaFerrari because it is the maximum expression of what defines our company – excellence. Excellence in terms of technological innovation, performance, styling and the sheer thrill of driving.
"Aimed at our collectors, this is a truly extraordinary car which encompasses advanced solutions that, in the future, will find their way on to the rest of the range, and it represents the benchmark for the entire automotive industry.
“LaFerrari is the finest expression of our company's unique, unparalleled engineering and design know-how, including that acquired in Formula 1.2
The official price of the new LaFerrari supercar is yet to be announced.