Read indepth magazine
New Louis Vuitton Factories to Cut Production to One Week
Louis Vuitton recently announced the appointment of a new Creative Director, and now the iconic French fashion house has confirmed its lavish creations will be produced faster than ever before.
This latter news is due to the fact that Louis Vuitton is planning to open new factories that will produce leather goods in France in the space of just a week.
The first of the new factories will open this July in La Merlatière while another factory is slated for an opening early next year in in Beaulieu-sur-Layon, Maine-et-Loire.
These will be Louis Vuitton’s 15th and 16th factories respectively and will create five hundred new jobs. In addition to improving customer care, these new sites plan to reduce production time from two weeks to one which in turn reduces the wait time for customers who make requests in-store.
This speed-first strategy is in contrast to certain other famous luxury brands such as Hermes, who only produce 2-3 of their legendary Birkin handbags each year in order to keep hype and exclusivity high.
Founded in France in 1854, Louis Vuitton has grown to become one of the world’s most renowned luxury fashion brands.
Last week the company announced the appointment of Virgil Abloh as its new creative director.