An intimate space in the heart of the city, OenoHouse will be a top fine wine shop where wine lovers can sample and purchase rare and iconic wines from all over the world. Led by a team of international wine experts, OenoHouse will welcome a rotation of pop-up appearances from some of their favourite brands such as Penfolds, Domaine de la Romanee-Conti, and Liber Pater which will attract fine wine collectors and consumers alike.
Iconic wines served at the launch will include Château Haut-Brion, Château Lafite Rothschild, Château Mouton Rothschild, Château Latour and Château Margaux. All of them will be the 2005 vintage, an exceptional vintage, which has both maturity and approachability.
OenoHouse is run by an all-female team. Newly appointed General Manager Luisa Martinello, former Manager of Harrod’s wine shop, is joined by Assistant General Manager Katerin D’Alfonso who was former head sommelier at Browns Hotel. The OenoHouse communications team is led by Alice Longhurst-Jones as Head of Marketing and Claudia Jakubowski as Marketing & Events Assistant.
Oeno (pronounced “Oh-Way-No”) is named after oenology (the study of wine or “oinos” from Ancient Greek). The OenoGroup is a culmination of fine wine investment “OenoFuture”, wine trade “OenoTrade”, and the new London wine boutique “OenoHouse”. Oeno has offices in London, Madrid, Bordeaux, Tuscany, New York, and Munich.
Founded by Italian wine expert Daniel Carnio in 2015, OenoFuture is a personalised wine advisory service born out of a vision to make the fine wine market accessible to all investors regardless of their exposure to the industry.
In 2017, former city traders Michael Doerr (Oeno MD) and Daniel Walker (Oeno Head of Investment) joined the business and successfully increased turnover whilst gradually implementing 36 full time key staff over the past 4 years like Master of Wine Justin Knock (Oeno Chief Wine Analyst), Mattia Tabacco (Head of Oeno’s Anti-Fraud Unit) and Spain’s 1st female Master of Wine Almudena Alberca (Oeno’s Brand Ambassador of Spain).
During the COVID-19 pandemic, the OenoGroup opened its offices in Spain and Portugal in January 2021.
“Wine is exceptionally well placed to take advantage of the burgeoning move towards online purchases. Having relaxed its online buying and shipping laws for alcohol during the pandemic, the US is set to drive wine’s ecommerce growth, as will Brazil, China, the UK and Australia.” says Daniel Maettyear, research director for wine at IWSR - SOURCE
Oeno’s expert team advise novice and experienced wine investors how to create diverse portfolios within the private and trade sectors. With specialisation in Italy, Spain, and the Americas, Oeno’s team follow shifts in new regions that show investment opportunity whilst selecting high-scoring wines on the market that have a strong track record.
“To be in wine, you need to be in every part of wine – trade, investment, merchant, collecting advice, and understanding the retail side. I think that’s what it makes the OenoGroup stand out as we are the only wine investment firm that gives this 360-degree service.” Michael Doerr, MD, OenoGroup
Oeno is the first wine investment company to have an in-house anti-fraud unit. They regulate each wine bottle, producing a high-tech hologram label guaranteeing authenticity.