Omega Branches out into Fine Jewellery

By Paul Joseph

Omega, better known for its luxury sports watches, has diversified into the world of fine jewellery with a new collection of 18-karat gold trinkets.

Whilst the brand has produced jewellery pieces in the past, the new range represents the first time they have released a full-blown collection.

Made of 18-karat yellow, white and rose gold - except some of its rings which are made of ceramic - the collection boasts themes of drewdrops and flowers, with each piece made to complement a specific Omega wristwatch.

The collection will initially be available in Omega boutiques only, before later being disseminated to global retail partners.

Prices for the collection's pieces range from $250 for entry level jewels and rise up to $5,200 for the most expensive trinkets.

Founded in Switzerland n 1848, Omega has grown to become one of the world's most famous watch brands, serving as the official timekeeping device of the Olympic Games since 1932.


By Paul Joseph