Parmigiani and Bugatti Mark 10 Year Partnership with New Timepiece

By Paul Joseph

Luxury watch brand Parmigiani and supercar makers Bugatti have teamed up to mark 10 years of working together by creating a series of three commemorative timepieces.

The two companies have partnered several times over the past decade on innovative timepieces and to celebrate this milestone year they have designed thee distinctive watches

The first in the series – the Bugatti Mythe – is based on the iconic Bugatti 370 model and will be unveiled at the prestigious Pebble Beach Concours de Elegance car show in California which opens today.

Powered by a caliber PF370 movement, the watch boasts a cylindrical-shaped 18-karat rose-gold case with a satin and polished hammered finish. The watch’s movement, which beats at 3Hz, has 314 total components including 37 jewels, and a 10-day power reserve.

Other notable features include a black Hermes calf skin strap with rose gold folding buckle.

The Bugatti Mythe is priced at $430,000.

By Paul Joseph