Piaget Open Flagship store in Abu Dhabi

By Paul Joseph

Swiss luxury watch brand Piaget have opened a new flagship boutique in the heart of Abu Dhabi.

Located at Avenue in Etihad Towers, the new store is Piaget’s seventh boutique in the Gulf region.

Spread across 156 square metres, the space features Piaget’s latest architectural concept, including nods to the brand’s rich Swiss identity.

The boutique also boasts contrasting materials in gloss and matte that have been accented with theatrical lighting on some of Piaget’s exceptional pieces. 

Piaget SA was founded by Georges Piaget in the village of La Côte-aux-Fées, Switzerland in in 1874.

By Paul Joseph