Pininfarina Establishes Home Design Division

By Paul Joseph

World renowned Italian car designers Pininfarina have expanded their services to include a dedicated home design division.

The famous company has become a household name for its beautifully crafted cars, and ore recently its work on everything from kitchens to pens.

Now it has gone one step further in its diversification to launch a new department that will focus on creating homes interiors.

The firm will focus on marrying furnishings with the interior architecture of its projects, so that the two look to be inherently connected.

At the 2016 Salone del Mobile furniture fair in Milan, Pinanfarina showcased four sample spaces named after world destinations – Torino, Miami, São Paulo, and Shanghai. Within them, automotive cues play out in elegant lines and dynamic shapes, each exuding a futuristic quality often associated with the Pininfarina brand.

The furnishings, including a modular sofa and two lighting systems, are part of the new Segno Collection between Reflex and Pininfarina that launched with the new brand.

Last year, Pininfarina launched a limited edition collection of accessories – including a bracelet, a pair of sunglasses, a polo shirt, a writing instrument, a travel bag, a fountain pen – to mark the brand’s 85th birthday.

Founded by Battista Pininfarina in 1930, Pininfarina has grown to become one of the world’s most renowned car design companies.

By Paul Joseph