Porsche Experience Centres to Open in US

By Paul Joseph

German luxury car brand Porsche is to open new Experience Centers in Los Angeles and Atlanta.

The centers will enable Porsche enthusiasts the chance to experience their driving fantasy, reaching maximum speeds and learning how to skid through corners on simulated ice and rain-slick pavement.

Located on the border of Los Angeles, up to 100 drivers a day—and 500 for special occasions – will be able to enjoy the new facility when it opens on a 53-acre site in Carson, California by the end of 2014. The Atlanta center will soon follow.

As well as the new experience Centers set to open in the US, Porsche already has such facilities in Silverstone, England and Leipzig, Germany; and plans to open another near Beijing in China.

The Volkswagen-owned brand plans to have a presence in 15 new countries by 2020 and hops to surpass the 200,000-sales mark annually within three years.

Founded by Ferdinand Porsche in Germany in 1931, Porsche has grown to become of the world’s most iconic luxury sports car brands.

By Paul Joseph