Longtime friend of Audemars Piguet, Quincy Jones, has been associated with the world class watchmakers in developing Project Q, a charity aimed at raising political and public awareness of young people’s need for self-expression. The pride of the Q Project is the Q Prize, an international award presented by Audemars Piguet in honouring a public figure or social organisation which has played a central role on behalf of children.
Before the workshop tour, Audemars Piguet Art Director Octavio Garcia recalled the creative work with the composer, trumpeter and producer Quincy Jones in producing the Millenary Quincy Jones, a watch featuring resolutely contemporary lines and a sophisticated design. This watch was designed, built and released in order to help raise funds for the Quincy Jones Foundation, not only helping children to understand their potential but to improve well-being, dignity and health.
Quincy Jones admired the work of the skilled watchmakers, commenting that “these men and women really impress me by their precision and the expertise they display in shaping these timeless gems. They are great creative talents and passionately dedicated artists, just like those for whom I serve as producer.”
Speaking about Quincy Jones, Audemars Piguet CEO Philippe Merk said, “Quincy Jones is not only an amazing artist and a daring entrepreneur, buy above all a man with a big heart. One cannot help admiring his career, especially considering the difficulties he encountered during his childhood. He gives us an important life lesson and naturally inspires profound respect.”
Quincy Jones will soon be returning to Montreux to present his new line of clothing, “Quincy Jones & The Global Gumbo All Stars”. Much like the master-watchmakers who have been steadily forging the reputation of Audemars Piguet for the past 135 years, Quincy Jones has been moulding the history of music for decades, making a perfect match with a remarkable cause.