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Ralph Lauren Polo Shirt to Feature Wearable Technology
High-end fashion label Ralph Lauren has unveiled its eagerly awaited Polo Tech smart shirt for men – a move that represents the brand’s first foray into the smart wearables apparel market.
The $295 shirt, which underwent an initial trial at the 2014 US Tennis Open Championships, features sensors knitted into its fabric that can read biological and physiological information of its wearer.
Its sensory receivers are also linked to a new, adaptive workout fitness application that records the real-time biometric technology gathered from its sensors.
The Polo Tech smart shirt is available for purchase online and in stores via Polo Ralph Lauren’s global flagship in New York City, as
Its sensory receivers are also linked to a new, adaptive workout well as at its US Open outlet on the grounds of the USTA Billie Jean King National Tennis Center.
Founded in 1967, Ralph Lauren has since grown to become one of the world’s most renowned lifestyle and fashion brands.