Ralph Lauren Unveil New Fragrance Collection

By Paul Joseph

American fashion label Ralph Lauren has launched a new fragrance collection billed as capturing the essence of the brand.

Featuring a total of 10 fragrances created using artisanal techniques and the finest ingredients, each of them is inspired by different locations around the world that have served as a source of inspiration to Ralph Lauren.

Among them are the Riviera Dream, Legacy of English Elegance, Song of America, Portrait of New York, and Treasure of Safari. White lily, vetiver, lime, orange flower, rose, white tea, sage, magnolia and amber are some of the scents spotlighted in this collection.

“I have always been inspired by different ways of living,” said the brand’s eponymous founder. “My new collection fragrances are the sensual expression of these worlds in the most personal way. They evoke the spirit of what I’ve loved for almost 50 years.”

Each 100 ml fragrance can be purchased individually for $140, while the brand has also created an exquisite $3,900 calfskin travelling trunk to hold one of each of the ten fragrances.

Founded in 1967, Ralph Lauren has since grown to become one of the world’s most renowned lifestyle and fashion brands.

By Paul Joseph