One such company to have achieved this ambition is private jet manufacturer Embraer. We sat down with Robert Knebel, Embraer’s Vice President of Sales and Marketing for North America, at the recent Fort Lauderdale International Boat Show to find out about life in the fast-moving world of private aviation.
We began by asking him what the modern consumer looks for in luxury private jets these days.
“Today they’re looking for innovation in design,” he said. “They’re looking to make it a more personalised interior and above all they’re looking for a sublime relationship with the provider of their products.”
So with emerging nations such as India, Russia and China becoming, where does most of Embraer’s client base come from globally?
“The United States is a large and mature market and is expected to for many years represent about 50 per cent of the overall deliveries in the business jet market, but China is also a fast-growing market,” he said.
“I think that a lot of manufacturers think that China is the last great untapped market if you will, and growing so rapidly due to the creation of wealth within that country. Just in the last five years alone deliveries to China have increased by a factor of ten and the growth rate is expected to be high.”
Mr Knebel said he believes that in this ultra-competitive market, Embraer manages to stay ahead of the curve by “listening more sincerely and more actively to our customers innovating more rapidly than anybody else in the industry.”
You can watch the full video interview with Robert Knebel above this article.